The Company We Keep

People Need People

You can tell a lot about about people - and organizations, for that matter - by their close associates. As every seasoned salesperson knows, people tend to favor those who closely share their own opinions, habits, and ideas. Conversely, the groups we belong to exert an incredibly powerful influence on us. Of course, our inner drive to conform can serve laudable or lamentable ends. Virtually all will readily acknowledge the detrimental effects of “hanging out with a rough crowd,” but only a few comprehend the very real soul-elevating power generated by the sincerely motivated benevolence of certain groups. Despite strident rhetoric, people rarely function alone: they link their lives to long chains established by others.

Seeing The Reality of People

Groups can only be fairly evaluated when we learn to move past the superficial and penetrate to the truth of the people within. Even ostensibly upstanding citizens may merit another look if they habitually associate with the notorious. Seemingly altruistic charities or public-action groups probably won't live up to their selfless rhetoric if their financial lifeblood flows from conglomerates with venal agendas. The inverse is also true, of course. The famous Underground Railway which led so many slaves to freedom during the Nineteenth Century was inextricably linked to a large network of abolitionist church congregations. Today, many food banks and co-operatives provide wholesome nourishment at reasonable cost only because of their intimate ties to concerned businesses and individuals.

Loving People Make Loving Products

At Lucky Six Farms, we pride ourselves on our long-standing relationship to Madre Grande Monastery. All of the fields where we cultivate the sacred White Sage are leased directly from the Monastery. The connection is neither arbitrary nor accidental. For four decades, Madre Grande has been well-known not only throughout its southern California home but around the world for remarkable teaching and healing work. Arising from that same spirit, each and every one of our pure, certified organic, wild-crafted products is consciously created to support humanity's health, well-being, and fundamental unity. We wouldn't have it any other way!

By Alan Beck

Love's Labors Won

All You Really Need Is Love

Love is a word that endures quite a bit of use and abuse. Pop stars make us focus on its overtly romantic or lustful connotations, while advertisers prefer to target its ties to sensual enjoyment. But isn't love also a vital component of simple, harmonious living? Psychologists from Freud to Maslow have emphasized the role love plays in the lives of healthy, happy, productive individuals. I believe our post-modern concept of love is unrealistically constricted, since true love often embraces much more than a simple one-on-one relationship. Wouldn't we benefit in spiritual ways if the things we incorporate in our daily lives were actually produced by those who love - and thus deeply respect - their labor?

Our Products Embody Love

The managers and workers of Lucky Six Farms have always believed in the power inherent in spiritual love. They love the work they do to grow, maintain, harvest, and process their remarkable products, which simultaneously calm the body while energizing the intellect. Because they work intimately with the White Sage Spirit, they have first-hand experience of its living beneficence. Indeed, their fervent belief supports the consistent purity and ceremonial viability of their White Sage products for use in a broad spectrum of Native American contexts. In fact, we feel our love reaches out through our products so as to positively change and illuminate those who make use of them, no matter what the context.

The Intrinsic Power Of Love

Love is not a commodity but an attitude informing a concrete process. Although mass-marketers and cheap industrial producers make the word love more vacuous the more they employ it, a small minority of spiritually-aware suppliers are not so sanguine about the term. Working from a solid ground of genuine love, they slowly but surely spread its true meaning and power with every product they ship. With this in mind, I humbly and sincerely invite you to look into the products of Lucky Six Farms!


By Alan Beck